M. Glotz-Richter: Combine restrictions with motivation

Not only cities, but also employers can actively contribute to the support of low-emission and non-motorized modes of transport. What could and should companies do? We have asked Michael Glotz-Richter, the project manager for sustainable mobility in Bremen, Germany, who will together with his colleague Bonnie Fenton attend a UNDP/GEF Sustainable mobility in Bratislava project workshop, held on 25th September 2013.

Michael Glotz-Richter riding a bicycle in Bremen.

You dedicate a part of your work to so called mobility management. What does this term include?

Mobility management on corporate level deals comprehensively with transport in a company – from problems with parking and parking fees, problems with inefficient vehicle fleet management, length and prices of traveling to work on employees‘ side, health problems resulting from lack of physical activity, to environmental issues. It is not a simple topic, but if the company accommodates it reasonably, it can bring significant savings and benefits. Regarding car fleet management, for example, one of the ways, how to make it more efficient is to implement car-sharing, reduce the number of company cars and hence also the number of parking places for those cars. Promotion of car-pooling, cycling and public transport utilization is also very important.

Which is the good way to communicate with employees?

One of the best options is the push-and-pull strategy. It means, that the company introduces restrictive measures (e.g. parking fees) together with positive motivation – discounts for public transport tickets, lower fees for parking or free parking for employees, who drive colleague to and from work, or secure a ride home if necessary.

How do employees tend to respond to these activities? 

For acceptance of these programs it is necessary to inform about the reasons why these programs are implemented as well as about the benefits resulting from subsequent changes in behavior. The easy access to information is also important – public transport timetables, car-pooling and car-sharing options. Here, advanced technology, like internet and mobile applications is very helpful.


Michael Glotz-Richter (GER)is a senior project manager for sustainable mobility in the city of Bremen. He studied urban and regional planning with major in transport and environment at the Technical University of Berlin. He works in the field of integrated sustainable mobility, which combines public transport , cabs, bicycles and car-sharing and enables users to use one prepaid voucher.

Michael Glotz-Richter will be one of the speakers on the workshop on Promoting non-motorized and low-emission transport in companies, which will be held on 25th of September 2013, from 9:00 to 12:15 in Bratislava.

Michal Kišša

This article has been published in the Business Leaders Forum (BLF) Newsletter, a bimonthly publication on corporate social responsibility (CSR), new opportunities and long-term success. It opens current CSR issues and informs about relevant events and activities. Informing about examples from Czech BLFcompanies, it has great potential to inspire corporate responsibility in other companies.